With just one year remaining before the FIFA World Cup 2026 kicks off in Canada, Mexico, and the United States, Visa has named rising football star Lamine Yamal as a global ambassador for the tournament.
Visa, a world leader in digital payments and long-time supporter of football, announced the partnership as part of efforts to build excitement around what will be the largest FIFA World Cup in history. The move also signals Visa’s commitment to connecting with fans through unique and engaging experiences.
As part of the campaign, Visa will offer exclusive fan experiences for cardholders. These include opportunities to meet Lamine Yamal in Barcelona, as well as chances to receive signed merchandise leading up to the tournament.
“Lamine represents the future of football — bold, exciting, and full of potential,” said Tarek Abdalla, Chief Marketing Officer for Visa CEMEA. “As Visa’s FIFA World Cup ambassador, Lamine embodies the spirit and passion of the beautiful game, inspiring millions of fans worldwide.”
Yamal, who has impressed fans and analysts alike with his record-breaking performances, is widely seen as one of the most promising young talents in football. His exceptional speed, skill, and vision have made him a global standout and a key figure in the sport’s next generation.
Speaking about his new role, Yamal said, “Football is more than a game, it’s joy and a way to connect with people around the world. I’m proud to partner with Visa to share that passion and inspire people through sport.”
Visa, the Official Payment Technology Partner of FIFA, has long used its platform to promote inclusion and access through football. From local grassroots programs to the global stage, Visa continues to support initiatives that bring people together through the sport.
By combining athlete partnerships with exclusive fan rewards and experiences, Visa aims to create lasting memories for supporters and redefine what’s possible in global football engagement. Through this latest collaboration, the company further cements its role in shaping the future of the game.
Sports
Pacers Rally in Fourth to Beat Thunder, Lead NBA Finals 2-1
The Indiana Pacers bounced back in a big way to defeat the Oklahoma City Thunder 116-107 on Wednesday night, taking a 2-1 lead in the NBA Finals.
Liverpool's £127m Wirtz Deal Sparks Backlash Over 'Crazy Money'
Liverpool have finally reached an agreement to sign German playmaker Florian Wirtz from Bayer Leverkusen in a deal worth a staggering £127 million, including bonuses and add-ons.
Joseph Okumu Faces Big Decision After Reims Relegation
Kenyan international Joseph Okumu is at a turning point in his career after French club Stade de Reims were relegated from Ligue 1 following a crushing playoff loss to Metz.
Chelsea Fight Back to Win UEFA Conference League Final
Chelsea came from behind to defeat Real Betis and win the UEFA Conference League, securing their first trophy in three years.
Judge Steps Down From Maradona Death Trial Amid Scandal
One of the judges overseeing the trial into Diego Maradona’s death has stepped aside after a scandal raised questions about her impartiality.
Six EPL Teams Head to Champions League in 2025–26 Season
The 2024–25 English Premier League season ended with dramatic twists, last-minute goals, and emotional scenes across stadiums.
Colwill Goal Sends Chelsea to Champions League, Forest Settle for Conference
Levi Colwill’s second-half goal gave Chelsea a narrow 1-0 victory over Nottingham Forest, securing a fourth-place Premier League finish and a spot in next season’s UEFA Champions League.
Chelsea Green Suffers Broken Nose During WWE Title Match Loss
Chelsea Green suffered a serious injury during her match against Zelina Vega at WWE Saturday Night’s Main Event, where she failed to reclaim the Women’s United States Championship.
Real Madrid Appoint Xabi Alonso as Head Coach Until 2028
Real Madrid have officially confirmed that club legend Xabi Alonso will take over as head coach from June 1, 2025.
Tottenham End 17-Year Trophy Drought With Europa Final Win
Tottenham Hotspur lifted their first major trophy in 17 years after beating Manchester United 1–0 in the Europa League final.
Guardiola Warns He’ll Quit Man City Over Large Squad Plans
Manchester City manager Pep Guardiola has warned he could leave the club if his request to keep a small squad is ignored.
Arteta Promises to End Arsenal’s Long Wait for Silverware
Arsenal manager Mikel Arteta has vowed to end the club’s trophy drought, telling fans that the team remains determined to deliver major honours despite recent setbacks.
Scottie Scheffler Wins PGA Championship, Secures Third Major Title
Scottie Scheffler had to dig deep on Sunday at Quail Hollow but still came out on top with a dominant win.
Barcelona Secure 28th LaLiga Title With 2-0 Victory at Espanyol
Barcelona have officially won their 28th LaLiga title after defeating Espanyol 2-0 in a decisive match that confirmed their dominance in Spanish football this season.
Awoniyi Out of Coma After Surgery for Serious Abdominal Injury
Taiwo Awoniyi, Nottingham Forest forward and Nigerian international, is recovering after being brought out of an induced coma following emergency surgery for a ruptured intestine.